Everything. Every system, structure, policy and procedure is implemented with intention. Whether the intent of your Greeting policy is to simply make someone feel welcome or project a professional informative image, it is part of your salon brand. In fact a lot can be learned from the simple gestures of a Greeting not to mention the fact that it is the first impression the client will make of your business. Now lets see how that translates to money in the bank.
For example; lets compare Salon A with Salon B. Both salons are within the neighborhood that Sue just moved in to and being new to the city Sue is searching for a new salon. She decides to check out both salons and give the best one a try so one day she walks in to Salon A. She is greeted by a friendly and pleasant person who asks her if she can help her. Susan explains she is new to the area and is looking for a new stylist, she asks for a service menu and continues on to Salon B.
Greeting
She walks in to Salon B and the person behind the desk stands, extends her hand and says "welcome". Sue identifies this person as the salon coordinator by her name tag. Sue is then asked if this is her first visit to the salon and told that they offer complimentary consultations for all new clients and that there is a service provider available. Sue is delighted and accepts. She is then offered the salons signature drink, taken on a tour and awaits her consultation. Much to Sues surprise she is greeted by the stylist in the same manner.
Sue proceeds to get a haircut and the recommended foils and purchases product. She ends up spending 5 that day, comes back for a spa treatment and spends another 5 the next day and then tells her two new friends about this place and they repeat the process. For Salon A this was a 0 loss that day. To salon B, they generated 0 from Sues walk-in visit, an additional 00 from future visits plus an another 00 from her referrals. So in all actuality Salon A lost a total of 00 by not having a Greeting policy.
Remember that your salon policies are the transition process used to build, retain and sustain your salon client base and without them you may not reach the full potential of your business.
What Does a Greeting Policy Have to Do With Getting Clients and Making Money?
ไม่มีความคิดเห็น:
แสดงความคิดเห็น