What Does a Greeting Policy Have to Do With Getting Clients and Making Money?

Everything. Every system, structure, policy and procedure is implemented with intention. Whether the intent of your Greeting policy is to simply make someone feel welcome or project a professional informative image, it is part of your salon brand. In fact a lot can be learned from the simple gestures of a Greeting not to mention the fact that it is the first impression the client will make of your business. Now lets see how that translates to money in the bank.

For example; lets compare Salon A with Salon B. Both salons are within the neighborhood that Sue just moved in to and being new to the city Sue is searching for a new salon. She decides to check out both salons and give the best one a try so one day she walks in to Salon A. She is greeted by a friendly and pleasant person who asks her if she can help her. Susan explains she is new to the area and is looking for a new stylist, she asks for a service menu and continues on to Salon B.

Greeting

She walks in to Salon B and the person behind the desk stands, extends her hand and says "welcome". Sue identifies this person as the salon coordinator by her name tag. Sue is then asked if this is her first visit to the salon and told that they offer complimentary consultations for all new clients and that there is a service provider available. Sue is delighted and accepts. She is then offered the salons signature drink, taken on a tour and awaits her consultation. Much to Sues surprise she is greeted by the stylist in the same manner.

Sue proceeds to get a haircut and the recommended foils and purchases product. She ends up spending 5 that day, comes back for a spa treatment and spends another 5 the next day and then tells her two new friends about this place and they repeat the process. For Salon A this was a 0 loss that day. To salon B, they generated 0 from Sues walk-in visit, an additional 00 from future visits plus an another 00 from her referrals. So in all actuality Salon A lost a total of 00 by not having a Greeting policy.

Remember that your salon policies are the transition process used to build, retain and sustain your salon client base and without them you may not reach the full potential of your business.

What Does a Greeting Policy Have to Do With Getting Clients and Making Money?

Making Greeting Cards: A Guide for Newbies

Sending out personalized, handmade or self-designed Greeting cards is a way to make your recipients feel special. Creating your own Greeting cards isn't as uncommon or challenging as you may think. You don't have to be an artist to make professional-looking cards. All you need is a little information.

It's never too early to begin creating greeting cards; you'll need them when a birthday comes up or a holiday arrives. But before you begin designing professional-looking cards, you should be aware that there are full color (process) cards and spot color cards. Spot color cards use programs that have PMS color pallets. Some examples of programs that have PMS color pallets are Photoshop, InDesign, and Adobe Illustrator. Programs like Microsoft Word have an RGB color palette, and designing with this software may cost extra in the long run due to the need to convert your files to process colors. If the files aren't converted, the colors may come out slightly different than from what you want.

Greeting

The widespread accessibility to commercial printers now makes it so that large orders of professional-looking greeting cards can be printed with minimal hassle. Smaller orders can be completed by chaining orders together on large offset presses, and digital printing can print quantities from 25 to 250 or more. If you're doing digital printing, make sure to use process colors or CMYK only, as otherwise your final pieces may come out wrong. If you're low on money, it's also important to consider what will be cheapest printing option. If you only want 500 cards, sometimes it's cheaper to buy 500 prints if you buy 1000 and recycle or sell half the finished product.

Many printers have a wide assortment of envelopes you can choose from for your final products, ranging from plain envelopes to specialty envelopes that will fit specially sized cards, such as square ones. Many printers also have templates available that will help you. Envelopes come in all shapes and sizes, but you need to be sure your cards will fit in the envelopes you purchase. Your card should fold no wider than 4"x9" if you use a #10 envelope, for instance.

You can order envelopes with prints on the front or back, or you can even get your return address printed on them. Make sure you leave the recommended margin available for the printer you use, as printers need to hold onto the envelopes while they print.

Do not be afraid of asking for assistance from others. They may have the skills you need to really make your greeting cards a hit among your friends and family.

Making Greeting Cards: A Guide for Newbies